Google Analytics is a service offered by Google that allows us to track the behavior of visitors to our website and provides us with detailed statistical data about them. After creating and launching a website we need to find out as much information as possible about its impact on users.

SEO is a field that requires the convergence of several tools, as well as the expertise of specialists, gained over years of work and permanent documentation. The paid tools, used in SEO optimization, are essential to outline an overview of the current situation of the site, as well as in creating a personalized strategy that will quickly bring the desired results.